Gold’s Universal Appeal

It’s a bit strange to be talking about gold and silver as “alternative investments.”
After all, precious metals have been recognized as stores of value for thousands of years. I’ve visited gold markets in Mumbai and even “communist” China — where jewelry still makes up a large portion of demand.
If you’re a longtime reader, you probably already know how important physical precious metals are to your portfolio. You may have even allocated 10% of your assets to coins and bullion, as Jim Rickards has suggested.